CAREER
Qualified, applying, and still not hearing back?
What got people hired a few years ago doesn’t work the same way anymore. This book covers what does.
From Invisible to Undeniable
by Keryn Gold, PhD, MBA
Why it matters
A lot of employers now use AI to screen applications, and a lot of applicants use AI to write them. So advice that worked a few years ago can leave a strong candidate invisible.
That’s not about your experience, and it’s not a recruiter dropping the ball. The screening software looks for what it was built to look for, and plenty of good candidates don’t match that pattern.
This book covers what the screening actually reads, how many applications it really takes, where to find jobs that never get posted, and how to keep money coming in while you look.
What if you had actionable answers to your most pressing questions?
Why am I not hearing back?
What the screening actually reads, what it ignores, and how to format so a human sees it.
How many applications is normal?
The real number, and 3 places where it drops a lot.
How do people get in without knowing anyone?
Where to find jobs that never get posted, and a way in that doesn’t need a referral.
How do I pay rent while I look?
Ways to bring money in before the offer comes, so you’re not racing the clock.
Pick how you want to read it
Every format is an instant download, yours to keep, and you can re-download it any time.
What’s inside
20 chapters, a conclusion and a toolbook appendix. Every chapter title is a question, and every chapter stands alone.
What is actually happening
- Why is it suddenly so hard to get a job?
- How many applications does it actually take?
- Why am I not getting interviews when I’m qualified?
- How do I decide what I want without losing another year?
Getting through the screen
- Does the screening actually reject my resume?
- How do I tailor an application in 11 minutes?
- Should I pay someone to apply for me?
Ways in that aren’t a numbers game
- Where are the jobs that aren’t a numbers game?
- How do people get hired for jobs that were never posted?
- What goes in a portfolio if I’m not a designer?
- How do I make a hiring manager understand me in 30 seconds?
Interviews, gaps and income
- What changed about interviews, and should I do the take-home?
- What do I say about the gap, the layoff, or the pivot?
- How do I make money while I search?
- How do I never run this search from zero again?
Is this the right book for you?
It’s for people in the middle of a job search who want to know what to do next.
It may help if
- You’re qualified for the roles you apply to and the replies aren’t coming
- You’ve been told to network, and you don’t have much of a network yet
- You have a gap, a layoff or a pivot to explain
- Money is getting tight while you look
It’s the wrong book if
- You want a resume template and nothing else
- You’re looking for a guaranteed placement service
- You want someone else to run the search for you
- You’d rather keep sending more applications than try a different way in
Who wrote this
Keryn Gold, PhD, MBA. 15+ years on the hiring side, as a CEO, a COO, and a leader who built and staffed analytics and data science teams at Fortune 50, FAANG and the largest healthcare organizations.
She’s been the one reading the resumes, running the interviews, and making the hiring call. PhD in Biomedical Sciences and Statistical Genetics from Washington University in St. Louis, where she started college at 14 and graduated summa cum laude at 17.
She finds the outside-the-box solutions most people don’t have visibility or access to.
Questions people ask before they buy
Is this just resume advice?
Will this be out of date in six months?
I’m senior. Is this pitched too junior?
What files do I actually get?
What’s the job you’d go for if you knew they’d call you back?
This book is about getting that call.
